You’re a dentist in San Jose. You’ve spent the money on a killer website. You’ve got the newsletter and you even dedicate time each week to share your message on social media. And more importantly – you and your team are passionate about what you do, and you genuinely care about the community you live in.
All this and still, you just aren’t generating the traffic, leads, and clientele you need to take your practice to the next level.
So what’s the missing link? We’ve got five words for you that will make all the difference in the world.
Face-to-Face Community Engagement
In the digital age, everyone and their mother is in the internet marketing game. Needless to say, it’s becoming more and more difficult to stand out in such an over-saturated crowd. Not to mention, your potential clients are looking for someone they can trust, and in the virtual marketplace, your word is just as good as the next website, blog post, or newsletter.
However, given the opportunity to shake hands, share smiles, and give back – suddenly your online efforts aren’t scrolled past or marked as spam – they are remembered.
Still with us? Good!
The Eastridge Center has an opportunity for exactly this kind of face-to-face community engagement that will bridge the gap between your marketing strategy and finally receiving the community attention and support that you know you deserve.
Coming this Halloween, we will be launching our Halloween Candy Buy Back Program – an initiative where our staff will trade kids’ unopened Halloween candy for cold, hard cash. For every one pound of candy brought in, we’ll exchange it for $1.00 (not exceed $5.00).
Not only that, but we’ve teamed up with Operation Gratitude, an organization who sends care packages to men and women serving in the military overseas. All candy brought in during this four day event will be donated to Operation Gratitude.
This is where you come in. We are looking for local dentists who are passionate about serving our community – both at home and overseas – to participate and invest in this initiative. During each day of this event, you and your practice will be placed front and center as a philanthropic community partner.
You will have the opportunity to meet the families who live in the area you serve, distribute materials promoting your practice, and collect contact information to add to your mailing lists and other marketing strategies.
Additionally, your practice will be included in all of our marketing material leading up to the event – including Facebook events and advertisements, blog posts, newsletters, fliers, and anything else our marketing team dreams up.
The Halloween Candy Buy Back Program is more than just a way to market your practice. It is a way for you to engage with and give back to the community in a way that highlights your values not only as a dentist, but also as an American.
There are only a few weeks lefts until Halloween. To find out more about this initiative and to reserve your spot as one of our Philanthropic Community Partners, please fill out the form below and one of our team members will get back to you.