Monthly Archives: March 2017

Eastridge Center Opens Call for Local Artists

Mural Project Engages Silicon Valley Creatives

JANUARY 25, 2017 – SAN JOSE, CA – Silicon Valley’s second largest retail destination, Eastridge Center, announced today it is opening a call for local artists to submit design work for a mural art competition at the property.

The center will undergo a redevelopment to create a cultural shopping destination hub and catalyst for public art in a private space. This begins with a public mural project as a way of demonstrating commitment to urban renewal and growth in San Jose’s Evergreen neighborhood. “By establishing a visual public presence, we hope that the community will join us in investing in the city’s future,” says Eastridge marketing director Anthony Campo. Eastridge is requesting artist proposals for a painted mural to be installed along the exterior of the center on existing blank, brick or stucco walls. The project budget is not to exceed $8.60 per square foot for an artist or team of collaborative artists. The budget should include the artist(s) fee, supplies, travel-related expenses, and other associated costs including insurance.

Any artist or team of artists interested in creating a two-dimensional mural, to be completed in Spring 2017, should apply by the deadline of February 15. “One of the goals of this mural project is to engage our local artist community through active participation, meet-the-artist opportunities and demonstrations,” says Mr. Campo. Interested parties may find relevant information and application process detail including project timeline at


Original Article

Eastridge Center Opens Call for Local Artists

Art Mural Projects at Eastridge For Northern CA artists

Eastridge is dedicated to fostering community collaborations and partnerships. The shopping center will undergo a redevelopment to create a cultural shopping destination hub and catalyst for public art in a private space. We have begun a public mural project as a way of demonstrating our commitment to urban renewal and growth in our neighborhood. By establishing a visual public presence, we hope that the community will join us in investing in the city’s future. Eastridge is requesting artist proposals for a painted mural to be installed along the exterior of the shopping center on existing blank, brick or stucco walls.

We believe the series of spaces will provide a vibrant and eclectic, local community gathering space and a unique urban open space experience.

Deadline: 02-15-2017
Eastridge Center
San Jose, CA

Contact: Anthony Campo
Phone: (408) 238-3600


6 Ways to Keep Your Heart Healthy


February is American Heart Month! Eastridge is honored to have partnered with American Heart Association for the Go Red Event that happened earlier this month. The event was successful! The Go Red event included health care booths, check-ups and a Zumba-Thon! Preventative care for our health is important. We continue to spread the word by providing beneficial tips from American Heart Association. Here are 6 ways to keep your heart healthy.

Exercise to Prevent Heart Disease

  1. Consistent Exercise (and make it fun!)

(Via Go Red for Exercise to Present Heart Disease)

Exercising at least 30 minutes a day can help control your weight in turn, decreasing your risk of heart disease. Exercise doesn’t have to be boring! Find an exercise that gets you going. Don’t like treadmills at the gym? Mix it up and try out a fitness class like U-JAM or Zumba. During our Go Red Event at Eastridge Center, event-goers participated in the Zumbathon. They burn off calories in a fun and engaging way!

  1. Manage Stress Levels

(Via Go Red For Women Nancy Brown: Tips to Relax, Renew, Recharge )

The effects of chronic stress can increase heart rate and blood pressure which may cause damage to artery walls. Find time to relax and release any stress you have in your life. Make time for friends and family or by doing a hobby you enjoy. If you have too much on your plate, make a to-do list and conquer each task one at a time.

  1. Get enough sleep

(Via Go Red For Women Sleep and Heart Disease)

Sleep deprivation can increase high blood pressure and cardiovascular diseases. American Heart Association recommends people receive at least 6-7 hours of sleep it can vary for each person. Good sleep helps maintain a good metabolism, weight loss and lessen stress levels. Get a good night’s sleep by exercising, avoiding caffeine and creating a relaxation routine before bed.


  1. Be aware of your sodium intake

(Via Go Red For Women Six Common Salty Foods)

A high sodium diet can increase the risk of heart disease by elevating blood pressure. Up to 1,500 milligrams of sodium is the recommended intake daily. Processed foods and dining out at restaurants more can add up to a high sodium diet. Salty foods can be found in breads, cured meats, soups, pizza and sandwiches. Try limiting these foods and eat more fresh home cooked meals.


5. Eat Healthy Fats

(Via Go Red For Women Good Fat Tips)


Not all fats are bad for you! Healthy fats include monounsaturated fats and polyunsaturated that can raise good HDL cholesterol levels and won’t raise bad LDL cholesterol levels. These good fats can be found in avocados, almonds, peanuts, olive and fish such as salmon or mackerel. Keep nuts as a healthy snack in between meals. These healthy fats are a good choice, but make sure to portion control since it can be high in calories.

Screening for Heart Disease

Get Routine Check-Ups

(Via Go Red For Women Why You Should Get Routine Checkups)

It is important to visit the doctor for routine check-ups to help manage and screen risk factors for heart disease. Doctors can go over your medical history and do tests for weight and BMI waist circumference, blood pressure, cholesterol, fasting blood glucose. Preventative care is the best way to start for the health of your heart.

Exclusive: San Jose Eastridge Shopping Center to get multi million dollar revamp, updated food court and new retailers.


March 1, 2017 – San Jose’s Eastridge Shopping Center is set to get a  makeover starting this month, including an updated food court, an indoor orchard, added digital displays and two new family lounges.

The upgrade is aimed at creating “a collection of experiences,” when it is completed this fall, said Najla Kayyem, vice president of marketing for Pacific Retail Capital Partners, which owns the property.

“Retail is constantly evolving itself,” Kayyem said in an interview Wednesday. “We’ve got to look at it from a holistic approach and see what the community needs and then fill those gaps with different types of programs.”

More retailers are embracing that outlook as traditional brick-and-mortar stores struggle to compete with online retail giants like Amazon. The most successful shopping centers are trying to create an experience for shoppers that can’t be easily duplicated online, primarily by adding more food, drinks and entertainment, Garrick Brown, VP of retail research at Cushman & Wakefield, said in an interview earlier this month.

“The big picture transition for malls and shopping centers in general is really starting to understand whatexperiential retail really is and connecting the consumers in a better way,” he said.

Just over a year ago, Pacific Retail Capital Partners purchased the two-story shopping center for $225 million. At the time, the El Segundo, California-based operator announced it would invest $15 million more into fixing up the mall.

They also announced early last year that they’d secured a lease with Swedish clothing retailer H&M, which opened a 24,000-square-foot store in January. Later this year, Kay Jewelers will also move into Eastridge.

Kayyem declined to confirm what the final cost of the updates will be, but did say it would be a multimillion-dollar effort. San Francisco-based Gensler Architects is designing the project.

The last major update for the shopping center came in 2007, when the previous owner, General Growth Properties, completed a $140 million renovation and expansion. Since then, Pacific Retail, which has 10 shopping centers in its portfolio, has invested in marketing in multiple languages and worked on curating more activities in the mall’s center court. That has consistently driven foot traffic up by single-digit increases and bumped up sales for retailers, Kayyem said.

“Unlike some of the other assets that we’ve got in the portfolio, or that we’re seeing around the country, Eastridge retail is very strong,” she said. Even with the strong foot traffic, Pacific Retail still wanted to update the mall to “embrace the rich culture and history of San Jose,” Kayyem said.

New art installations will be popping up inside and outside of the shopping center in the coming months and some exterior walls will be repainted with murals, including work by San Jose-based artist Lila Gemellos.
Interactive play areas and two new family lounges will be added. Restrooms will be updated and a 30-foot digital wall will be installed on the elevator shaft in the center of the mall, along with charging stations and digital, interactive directories around the center.

Pacific Retail will also revamp the mall’s current food court and aim to attract more local concepts – a move that malls around the country are embracing. In May, Pacific Retail will double down on its food revamp by hosting a competition called Taste for the Space. Community members will vote on a winner to take over a turnkey kitchen space in the revamped mall, plus a $50,000 cash prize. In all, the value of those prizes comes to about $140,000, Kayyem said.

“What better way to garner some attention, but also generate some leads for our food establishments in the market … than to host a competition,” she said. In the coming weeks, Pacific Retail will release more information about the contest, which is set to take place primarily during an event May 13.

The news of the Eastridge update comes as other developers are also eyeing the Evergreen neighborhood and San Jose’s east side. Eastridge is situated on 113 acres just north of an empty 81-acre site that has been approved for 250 residential units, 344,00 square feet of retail and more than 17 acres of public parkland.

The Arcadia Cos. and Hunter Properties is creating a development plan for the site now, said Nanci Klein, San Jose’s assistant director of economic development. Other office projects and single-family home investments have also been in the works recently, she added.

But in the meantime, having the upgrade at Eastridge may help set the stage, add amenities and draw visitors for the other development set to happen in the area, Klein said.
“This will provide more of a reason to stay closer,” she said. “It will be a great reason for neighbors to be meeting neighbors, as well as keeping more sales tax here in San Jose from folks who might otherwise be going outside the area.”
Janice Bitters

From the Silicon Valley Business Journal: