What is the Butterfly Effect

The Butterfly Effect is an underground movement redefining philanthropy one “butterfly” at a time by providing individuals the opportunity to give to a cause close to their heart. Harnessing the power of social media, we create a ripple effect of contagious generosity through our Butterfly Drops and Social Butterfly Installations. We recognize that we can be the change we want to see in the world by facilitating small acts of kindness, encouraging generosity, and promoting creativity.

You Take a Picture, We Donate to Charity.
Here’s How to Start Your Social Change. 

  1. Take a picture of yourself inside the wings
  2. Provide your Name, Email and Instagram Username in the form on this page
  3. Log into your Instagram and post your butterfly image with #eastridgebutterfly
  4. Once your photo is uploaded to the Instagram feed on this page, we will make a $5 donation to MACLA on your behalf!

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