Category Archives: News

Eastridge Center Awarded Business Support for the Arts Award


AUGUST 9, 2018, SAN JOSE, CA – The City of San Jose Office of Cultural Affairs, in partnership with the Arts Commission, has announced honorees of the 2018 Cornerstone of the Arts Awards, recognizing businesses and individuals who have a made a significant and long-lasting impact on San Jose’s art and cultural landscape. Eastridge Center, owned and operated by Pacific Retail Capital Partners, was selected as the honoree for the 2018 Business Support for the Arts award. Once a year, this award is bestowed upon a business that has provided enduring leadership in the advancement of arts and culture in San Jose and increased the understanding of the value of the arts in creating a thriving community.

Eligibility for the Business Support for the Arts Award requires a business to establish strong partnerships with the arts community in San Jose and demonstrate support of the arts in the form of financial, in-kind, promotional, or other types of support. Criteria is based on significance of support, community impact, duration of support, and collaboration. The 2018 Cornerstone of the Arts committee was comprised of past honoree and Arts Commissioners. Elisa Marina Alvarado, founder and former Artistic Director of Teatro Visión; past honoree Richard James, San Jose Arts Commission Chair; and Ramona Snyder, San Jose Arts Commission Vice Chair. “I was proud to nominate Eastridge Center for the Business Support of the Arts Award as I’ve seen its significant impact on our Eastside community,” said Richard James. “Eastridge management understands how the power of art can create and engage a community, and that is seen weekly through its diverse menu of festivals, performances and its wonderfully-inspired murals.”

Opened in 1971, Eastridge Center has served as a cultural hub for the diverse San Jose community for decades. Pacific Retail Capital Partners purchased the 1.4-million square foot center in 2016 and completed an intensive multimillion-dollar transformation, which included numerous projects and programs aimed at positively impacting the San Jose arts community. The Eastridge Mural Program and bi-weekly Open Space event at Eastridge Center are just two of the new platforms celebrating the arts community. The Eastridge Mural Program added 20,000 square feet of exterior murals, spotlighting California artists and establishing the center as the largest facade of mural space on a shopping center in the country. Open Space is a twice-monthly open mic night open to everyone, every age, and every art form. Each week, local musicians, spoken-word artists, dancers, poets, filmmakers, and comedians gather to share, collaborate, and perform.

Other Eastridge signature events and monthly programs – including Make Music Day San Jose, a collaborative festival with Pow Wow San Jose, cultural performances, monthly featured artists, and Art Wednesdays – provide opportunities for artists to perform for larger audiences, increasing the impact of the artists’ work and increasing awareness about access to this multi-generational, community platform. As Eastridge continues to partner with San Jose arts leaders to bring diverse platforms, resources, and audience opportunities to a community eager for art, its initiatives demonstrate leadership in the arts community and a commitment to positively impacting society. Najla Kayyem, senior vice president of marketing at Pacific Retail Capital Partners, said, “We are excited to be recognized for this prestigious honor. By supporting local artists and the arts, we hope to encourage creativity while fostering a love of art that will resonate within the community and bring people together for years to come.”

The 2018 awards will be presented at the Cornerstone of the Arts event at the Hammer Theatre on October 12, 2018.



About Eastridge Center

Owned and operated by Pacific Retail Capital Partners, Eastridge Center is Silicon Valley’s second largest retail destination with 1.4 million square feet of abundant shopping, dining, and entertainment. 2018 marks a milestone as the property unveils its physical redeveloped space and a community-focused approach to embrace the best of San Jose. The development includes a full-interior remodel, new family areas and state-of-the-art amenities, and the largest exterior mural artscape on any shopping center in the nation. Eastridge Center features an impressive 15-screen AMC IMAX Theatre, Round 1 Bowling & Amusements, Macy’s, JCPenney, Sears, Red Robin, and Chili’s, and showcases a spacious eatery, multiple restaurants, and 150 stores including H&M, Hollister Co., Tilly’s, Victoria’s Secret, and the Bay Area’s first Forever 21 RED. The Center Court offers two levels of shopping with superior store accessibility and visibility in the city’s East Foothills and Evergreen neighborhoods.

For more information, visit or follow social media at:


Instagram: @EastridgeCenter

Artist Feature: Rhythm & Folk


Rhythm & Folk

San Jose based duo Rhythm & Folk – Derrick Sanderlin and Nyamwathi Adodoadji – blends the energy and cadence of soul music with the intimacy of acoustic folk music. Initially connected via local community work, the two began collaborating to sharpen their respective creative pursuits in poetry, activism and song. Sanderlin has been performing for over a decade and has performed at SJ Forager and Fountain Alley. Adodoadji has been singing and writing since age 13. The pair has played at Caffe Frascati, The Continental Bar & Lounge and Dakine Island Grill.

Rhythm & Folk will be performing at Eastridge Center Court on Thursday, July 19th 6-8pm in Center Court.

Rhythm & Folk photo of duo

Connect with them on Instagram at @RnFSoul.

Here’s a little cover of Alicia Keys 

Live Music at Yappy Hour, every 3rd Thursday!
Friendly pets, cool humans, plus local pet pop-ups, giant games, and treats for everyone!

Text DOGS to 41487 for info! Facebook event here.

5 New Events for the Whole Family


Five (free) Family Events for Summer!

A full interior and exterior remodel isn’t the only thing new at Eastridge. There’s a full calendar of free activities happening DAILY – events like community fitness classes, kids dance, open mic nights, pet-events and more. Here’s FIVE that are fun for all ages.  It’s the final days of the summer – spend it with family!


Tuesdays 7-8pm in the Community Room

Join us for YogaLand – a new family-friendly fitness class at Eastridge Center! All ages, all levels welcome! This is a kid-friendly family fitness class that combines yoga, gymnastics, and wellness practices families can learn and practice together. No drop-offs! This is for parents and kids to be active in the same class!

Click for details in the YogaLand Facebook event!


Sundays 3-6pm in the Community Room & Center Court
KidzGroove dance class EVERY SUNDAY at Eastridge Center! Led by celebrity Filipino dancer Princess Ryan (check her out on Insta @this_is_princessryan) and filled with San Jose kids of all ages and experience levels!
Workshops, tutorials, dance videos, and fun experiences!

Private studio class and free class and performance at Eastridge every week.
For more information, call Princess Ryan at 510-415-5324.

Invite family to watch the kids perform! Click for details in the KidzGroove Facebook event. 

Evergreen Explorers Camp

Learn, play, and connect! Week long camps will run beginning June 25th and the final day will be Friday, August 3rd.
Camp will run from 9am – 3pm Monday – Friday in the Eastridge Community Room.

Click for more info!

More info: Contact Edwin Cortez at the Evergreen Community Center: 408-270-2220 or

Friday Night Magic

Fridays 6-9pm in Legends Comics & Games

Do your kids play Magic: The Gathering? Do you?! Join us every Friday for Magic: The Gathering tournaments! Meet at Legends Comics and Games, currently located between 24 Hour Fitness and Round 1 (space previously Barnes & Noble); the entrance is INSIDE Eastridge Center only (through Entrance C). Whether you’re a pro or beginner, FNM is the perfect time to learn and compete with other local players. This is a great spin on family game night!

Click for the FNM Facebook Event.

Yappy Hour

3rd Thursdays 6-8pm in Center Court

Pets are family! Every 3rd Thursday of the month, bring your furry family members for some fun socializing!
Enjoy live music, local dog friendly pop-ups, GIANT games, and treats for all 6-8pm in Center Court.

Click for Yappy Hour Facebook Event!

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For regular updates on events: Follow @EastridgeCenter on Instagram and Facebook or text FAMILIA to 41487!

Full-Remodel for Families

Eastridge Center


Have you seen the brand new family lounges and PLAY area?

Click here to check them out!

Eastridge just had a FULL-REMODEL. From 20,000 square feet of murals on the outside to all new amenities, family lounges, and PLAY zones inside, everything is #NewAtEastridge.

Welcome to the Eastridge Family!

Featured Artists: July Open Space


Tshaka Campbell

Tshaka was one of the 100 monkeys (#37) and does poetry to help speed up the process. It was said that he spat up Ethiopia while getting drunk with Thoth and Jesus.  Once he read in a tabloid, that he and Crispus Attucks took the Underground Railroad to a house party in he Bronx and invented trap music.

Tshaka has authored three books entitled “TARMAN”, “MUTED WHISPERS”

and  “TUNNEL VISION with one more on the way entitled  “LETTERS TO MY DAUGHTER”.  He has 3 albums entitled “ONE” and “BLOODLINES” ; his most recent release “SKIN vol.1” is currently available for download on iTunes, bandcamp and various other digital stores.

Tshaka has collaborated on a number of musical projects in the House, Jazz and Blues genres as well as national commercials. 

He currently resides in California and continues to ask the world to listen different. | | 

See Tshaka at Open Space Eastridge on July 11th.


1 A.M.

1 A.M. is a young but experienced hip-hop artist coming out of Gilroy in California’s Bay Area. 1 A.M. has been making and producing her own hip-hop music since the young age of 17. Having 14 different projects out as of this year, 1 A.M.’s hip-hop seamlessly blends her raw, real life experiences with her worldview. 1 A.M. clearly sits within the realm of hip-hop, but at the same time never limits herself to only hip-hop influences. Her music is able to combine elements from various other genres in order to create her unique sound and convey her message.

Always willing to explore other artistic areas, 1 A.M. not only is a talented lyricist, but also makes her own beats. 1 A.M.’s independence cuts through all of the artistic expression of both her music and the art that accompanies it. Designing her own covers and producing all of her own music, 1 A.M.’s independence creates work that is very unified and particular to her as an artist: all of it flowing from herself from the lyrics, to the beats, to the order, to the cover, and to the very production of the project itself. With her combination of experience, artistic ability, and passion for songwriting, producing, and art in general, 1 A.M. is an artist that needs to be heard by anyone that appreciates raw authenticity and dedication.  |  @its1amsomewhere

See 1 A.M. at Open Space Eastridge on July 25th.


OPEN SPACE at Eastridge

Open Space is NEW evening for creative expression. Hosted by Lorenz Dumuk, step on stage with your words, music, movement and art. Everyone is welcome!. #EastridgeArt

Every 2nd and 4th Wednesday in 2018!
Time: 6:30pm-8:30pm
Location: Community Wing (Lower Level JCPenney Courtyard)

-No Profanity
-Hateful or discriminatory behavior & actions will not be tolerated.
-You have the right to feel physically and mentally safe, supported and respected, as well as an obligation that others can feel the same.

See moments from previous open mic nights in the @EastridgeCenter Instagram highlights.

3-Day Grand Opening Weekend

Grand Re-Opening Weekend!

Text EASTRIDGE to 41487

 for LIVE updates + chances to WIN!

$500 Shopping Spree? Use #EastridgeGO on all your Grand Opening photos this weekend to instantly be entered-to-win!

Click here for the Facebook event to invite your friends and family!

Want to follow along online? Check out the @EastridgeCenter Instagram story!

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💙San Jose! 💫THIS WEEKEND! Join us for 3-Days of Food🍉+Art🎶+Family activities🌷Last call to win VIP passes! #BestofSanJose #EastridgeGO

Posted by Eastridge on Wednesday, April 4, 2018

3-Day Deals

This weekend ONLY! 

Shop exclusives deals happening April 6-8 only!

FREE Live screen printing – Hella Tees (Sunday) Bring your own shirt and get a FREE Best of San Jose Screen print!

FREE screen printing – Shirtique(ALL WEEKEND) -Bring your own shirt and get a FREE Best of San Jose Screen print! *pickup times may vary

F21 Red – LIVE MODELING – Receive additional 50% off Clearance, 30%off Baseball hats, 30% off sunglasses!

G by Guess – Gift with purchase, when you spend over $75!  *While supplies last

Daniel’s Jewelers – Raffle! Enter to win a $200 towards a regular priced fine jewelry (excludes watches)

Tea Villa – 15% off total purchase

SSU – Special perks + DJ in-store ALL WEEKEND

Hella Tees – $5 off 1-Custom T-shirt. limit 1 per customer

Mrs. Fields – Buy 3 regular cookies & get 1 FREE or buy 2 pretzels and get 1 FREE!

Shoe Palace – Jordan 11’s Release, special perks and raffle in-store!

Starbucks – Eastridge $2 and 2s: ALL WEEKEND LONG!  A “2 and 2” is 2 shots of espresso and 2 pumps white mocha for just $2!

Kay Jewelers – Receive 10% off a regular priced item


Best of San Jose: FOOD

Ribbon Cutting + Balloon Drop at 1pm!

2-3PM: Best of San Jose Food Panel

Local favorites Brewery Gordon Biersch + Michelin Star- Adega + Taste for the Space winner Trifecta CooksALL on ONE STAGE talking FOOD! Sears Courtyard next to The Eatery.

Explore the The Eatery

Born and raised in San Jose, the multi-talent juggler – Draco the Juggler will showoff his skills 3-4pm!

LIVE Music 3-4:30PM

Food Trucks

VIP Lounge with Toni & Guy 


Best of San Jose: ART

Performances & Free Classes

11AM: Traditional sounds from Mexico by Mariachi Academy of Music

12PM: Polynesian Dance Group brings the islands to the center at 12PM

1PM: Open Space at Eastridge SHOWCASE! The best of open mic nights!

2PM: Ballet performance by San Jose Dance Theater 

3PM: Learn ballet basics with a class by San Jose Dance Theater

4PM: Learn how to shuffle with local talent Jessica Garcia

Interactive Community Mural with Evergreen’s Lila Gemellos

2–5PM: Make your mark on the map! JCPenney Courtyard

Makers Market: 10AM-8PM!

Forever Oh So Crafty  + M Paper Flowers + MonMo Treats + Capri & Co  + Gourmonade + Very Berry ACAI + Lets Kid’s Heaven and Hannah  + Frenchie Couture

 Izzy + Crafting with Color + Amaris Woo 

11AM-5PM: Make terrariums with Maker Space Ship 


Best of San Jose: FAMILY

11AM-1PM: Coffee with a Cop 

Speak with San Jose Police Department and Eastridge Security!

NOON – 1PM: Explore PLAY and Eastridge with SJ Sharkie

1–5PM: Family Expo! 

Meet Dreamworks TROLLS in the new PLAY area by Macy’s

FREE Bounce House Sears Courtyard

FREE Face Painting in the new PLAY area by Macy’s

DIY workshops with Evergreen Community College in JCPenney Courtyard (12-6PM)!

1–4PM: Story time in Center Court

Join “Use your Voice” author Kat Kuan for an hourly story time (15 minutes on the hour)

1pm  •  2pm  •  3pm •  4pm

Interactive Community Mural with Evergreen’s Lila Gemellos

2–5PM: Make your mark on the map! JCPenney Courtyard

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Art Wednesday’s at Eastridge

Wednesday nights at Eastridge just got a whole lot better!

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Text “EastridgeArt” to 41487 to stay updated!

Introducing #EastridgeArt Wednesday’s where we celebrate the best of San Jose through music, dance, film, art, culture, and community!

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OPEN SPACE at Eastridge

Monthly: Every 2nd and 4th Wednesday

Time & Location: 6:30pm-8:30pm in the Community Wing (JCPenney Courtyard)
Even better than an open mic night, Open Space is a new East San Jose evening for all creative expressions. Hosted by San Jose poet Lorenz Dumuk, join other local artists (and their best friends and biggest fans) to step on stage with your words, music, movement and art. Or just grab a seat and support and enjoy the show. Everyone is Welcome!.


Open Space at Eastridge

Open Space at Eastridge featuring Anup WEDNESDAY NIGHT! Music, Poetry, Dance? Share your work here. #EastridgeArtEveryone is welcome – just grab a seat and enjoy all this fierce local talent!

Posted by Eastridge on Tuesday, January 23, 2018

Music Performances

Monthly: Every 1st Wednesday

Time & Location: 6:30pm-7:30pm in Center Court

 Mariachi Academy of Music brings Los Toritos mariachi group, to Eastridge! Hear the trumpets and guitars being played by the talented group in Center Court! Their powerful vocals & authentic sounds fill the air at Eastridge!  Come watch and enjoy their passion and history for traditional mariachi music with LIVE music and an array of instruments! Catch LOCAL group Los Toritos every 1st Wednesday’s in East San Jose every 1st as part of the NEW

#EastridgeArt Wednesdays!

Watch Los Toritos in the 2017 Eastridge Tree Lighting Ceremony!

Dance Performances

Monthly: Every 3rd Wednesday

Time & Location: 7:30pm-8:30pm in Center Court

Watch Lokahi Polynesian Dance Group bring the islands to Eastridge! The sound of roaring LIVE drums fill the air while the dance group performs their traditional Polynesian dances! The halau has performed at a Warriors Game, Disneyland, all over San Jose, and on NBC and Telemundo! Now join them in East San Jose every third 3rd as part of the new #EastridgeArt Wednesdays!

Watch Polynesian Dance Group in the 2017 Eastridge Tree Lighting Ceremony!


Most Murals of any Shopping Center in the world!

See the Eastridge Mural Project every day!

Time & Location: For really big works of art – viewable 24/7!

Watch the Eastridge Mural Project video (3 min) HERE!

Artist: Aaron de la Cruz – AMC Parking Garage West Wall (30 sec video)
Artist: Lila Gemellos – Between Red Robin and JCpenney (30 sec video)
Artist: Brendan Monroe – 24 Hour Fitness Super Sport East Wall (30 sec video)
Artist: CYRCLE – JCPenney East Wall (30 sec video)

Come and see what 59 hours of creative labor looks like!  Drive around the center to see this massive East San Jose Mural Project – only at Eastridge! Take photos and when you post them online, be sure to tag #EastridgeArt for a chance to be featured on the Eastridge Instagram!

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Follow Eastridge on Instagram & Facebook to keep up with all the new #EastridgeArt in 2018!

#NewAtEastridge 2018



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More murals than any center in the United States

Kids’ PLAY Area  (Now Open!)

A New Look for The Eatery

Re-Charge Lounges & Free WiFi (Now Open!)

Vehicle Charging Stations (Now Open!)

Community Gathering Spaces

Fresh Entrances (Now Open!)

Center-Wide Amenity Updates

All New 2018 Events!

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You can check out our four incredible (massive!) murals NOW by driving the Eastridge Loop (and jumping out for photos of course).

Check out the mural video! The murals were painted and filmed in spring 2017 to kick off our full-center remodel!


New kids PLAY area, located in Macy’s Courtyard. Nearest entrance is lower-level Macy’s.

A fully-updated Eatery with phone charging stations and family-friendly dining, including kid-sized tables!


New events and programs are starting WEEKLY at Eastridge!

Click here to visit us on Facebook for what’s up next.


Open Mic Nights

Yappy Hour for pets

Free Fitness classes daily

Evergreen Explore Camp at Eastridge Center

Game Nights


Cultural Festivals

Health Fairs

So much more!


Follow @EastridgeCenter on Instagram or like us on Facebook to stay IN the loop with events, sales, and the announcements!

12 Days of Giveaways with Eastridge!

12 Days of Giveaways

Follow us on Instagram @EastridgeCenter!  We’re giving away a TON OF GIFTS (like $4000 worth) every day December 4, 2017- December 15, 2017! Plus our Instagram is awesome – sneak-peeks, cool events, new stores, weekly giveaways, and Sunday Sessions in our story every week! Which giveaway is happening on which day? Follow to find out!!

ONE CENTER for all your holiday shopping!

(And if you really want all the fine print, read the full rules here).








(Selected randomly, just like our winners)

Swag from DISTRICT 8 – Thank you Councilwoman Silvia Arenas!

Watch for this boomerang to snag that autographed hockey puck from San Jose Shark, Brendon Dillon!

They also hooked you up with 4 tickets to the San Jose Nutcracker (ballet downtown!) AND a $25 gift card to Edible Arrangement.

Jenn Plus (NOW OPEN!)

An EXCLUSIVE accessories gift set from Jenn PLUS (Only At Eastridge). Jenn now has 2 stores open – juniors and plus – both on our lower level on either side of Center Court.

Just wait until you touch this scarf, it’s literally the softest. And you can’t see it in the photo, but there’s big ole hoop earrings in this giveaway too!

And 93.3 La Raza is giving away a $100 gift card and this flying backpack – tune in if you want it!


Macy’s Impulse Beauty

Win an EXCLUSIVE limited edition beauty basket by TOO FACED! This prize cannot be won anywhere else but that @EastridgeCenter Instagram! (And don’t forget that you can be totally stress free getting glam for your holiday parties – go to them for any beauty needs, now taking appointments!)


We are giving away SO MUCH JEWELRY from our sparkliest stores:

Don Roberto’s Jewelry

Valliani Jewelers

Classic Diamonds

Daniels Jewelers

Kay Jewelers


JCPenney will be giving away TWO gift baskets full of cozy wonderfully wintery things!
Fuzzy blankets and slippers for the little ones is all you need for Christmas.
Win one on our Instagram + one on 93.3 La Raza!

EPIC Menswear & See’s Candies


Holiday magic in one-day of giveaways. If you have a date on the calendar this December, be ready for this one. Giving away menswear accessories from EPIC Menswear (bow ties and suspenders!) AND a pound of See’s Candies chocolate from our annual holiday pop-up shop! And when you see these giveaways, that means 93.3 La Raza is giving away a NEW PHONE from MetroPCS! Listen in!

Toni & Guy

If you don’t know about Toni & Guy yet, we’re about to rock your holidays.

Located in the lower-level Sears wing, they offer cut and color services AND are currently accepting Hairdressing Academy students!

WIN this Bed Head hair care basket from Eastridge.


Yeah. You read that right.





PLAY now open!

Kids PLAY area NOW OPEN at Eastridge Center! #NewAtEastridge

Enjoy the newest family amenity at Eastridge – PLAY! Explore, build, climb the climbing wall, and interact with digital games. Down the hall, just steps away, is an all new state-of-the-art family lounge with family restrooms, changing tables, a new nursing room, and a new lounge with movies and games for the family to relax.

For more fun, stop by one of our new family events! Every week – game night, summer camp, YogaLand, pet-friendly events, and more! Text FAMILIA to 41487 for a text messages about free kid-friendly fun!

Located in the lower-level of Macy’s Courtyard, PLAY is best suited for kids ages 3-5 years old.

Parking is easy at Eastridge (no circling up a parking garage here!) with more open air lot spaces than any Center in the South Bay. Nearest parking location would be Macy’s upper or lower level.


The Eastridge Eatery is kid-friendly too! 


Y Holiday PLAY Saturday


Y Holiday PLAY Saturday


Each Saturday during the month of December, engage your child in a fun & educational PLAY experience while you shop! This blend of traditional & specialty camp will allow your child to engage in the Y Camp experience through hands-on activities and STEAM-based learning while you gather gifts to celebrate the season. Under the supervision of highly qualified and caring staff, your child develops social skills, makes new friends, learns new skills, and expresses their growing independence.

Open to ages 5 -12.

HOURS: 10:30am – 5:30pm

Saturdays – December 9, 16, and 23

Program Director: Marisela Herrera


Y Holiday PLAY Saturday is available by the hour while you shop. You will receive a text notification (15) minutes before your designated pick-up time, at which time you will have the option to check your child back in for an additional Y PLAY session.


Advance Registration:

On-site: Eastridge PLAY (located in front of Macy’s Eastridge)

Call 408 715 6500